Rain likely in North and Northeast; rest of India swelters under intense heat

The Western Disturbance brought light rain in Jammu & Kashmir where Gulmarg recorded 9.6 mm of rain. Srinagar, Batote and Pahalgam also received some rain. As the system is moving away, rain will decrease in the state. In the next 24 hours, Himachal Pradesh, Uttarakhand, Haryana and Delhi might receive thunderstorms with squally winds accompanied by light rain.

The associated cyclonic circulation over west Rajasthan is also expected to moving east-northeastwards and bring some relief from the hot and dry conditions in the northwest plains. According to the latest weather update by Skymet Meteorology Division in India, Northeast India will heave a sigh of relief as rain is expected here from tomorrow.

Weather in East India

In East India, temperatures have been on the rise. Heat wave conditions are being experienced in some pockets of south West Bengal like Purulia and Burdwan. Kolkata is experiencing extreme heat wave conditions and recorded 41.2°C as maximum yesterday, which is 6°C above normal average.

Weather in Central India

In Maharashtra, Nagpur touched 44°C today afternoon. Several other places like Wardha, Malegaon and Bhira are above 43°C and will maintain levels in the next 24 hours.

Weather in South India

The discontinuity line across north Odisha, south Chhattisgarh, coastal Andhra Pradesh and Telangana region could witness some thunderstorms in next 24 hours. South Kerala and Karnataka could also receive some isolated thundery activity. As rain will not be significant and commence only in the later part of the day, temperatures will not be affected much.

By: Skymetweather.com

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Watch: Ads that jumped on to the election bandwagon

Now, there are many brands that have jumped on to the election bandwagon. While some are urging consumers to vote, some are talking elections without even referring to them. Here are some that caught our eye.

Now, there are many brands that have jumped on to the election bandwagon. While some are urging consumers to vote, some are talking elections without even referring to them. Here are some that caught our eye.

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YT: Uber betting big on India

Uber launched by Silicon Valley Maverick Travis Kalanick. Uber's application has become quite popular in the high-end radio cab market. This week Uber went live in Mumbai and did so with style offering free rides to senior citizens to help them caste their votes, just as they did in Delhi, Mumbai, Bangalore, Chennai and Hyderabad.

Uber launched by Silicon Valley Maverick Travis Kalanick. Uber's application has become quite popular in the high-end radio cab market. This week Uber went live in Mumbai and did so with style offering free rides to senior citizens to help them caste their votes, just as they did in Delhi, Mumbai, Bangalore, Chennai and Hyderabad.

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YT: Elections 2014, the Know Your Vote way!

Know Your Vote focuses on educating the youth to make informed decisions, spread political awareness and demand accountability from the government.

Know Your Vote launched by Dhruv Sarin in 2010, focuses on educating the youth to make informed decisions, spread political awareness and demand accountability from the government. Having reached at over one lakh individuals through social media platforms and campaigns, this largely self funded venture has already won awards from its unique business model and received a seed funding grant from the Ashoka Foundation.  

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Durex India makes a bold statement

This week we are putting up the latest commercial from Durex India on Noticeboard. Finally, there's an ad that takes a liberal view of sex - casual and unapologetic. The actor Ranveer Singh starrer video has already gone viral notching up over 2 lakh 50,000 views within 2 days of release. Take a look.

This week we are putting up the latest commercial from Durex India on Noticeboard. Finally, there's an ad that takes a liberal view of sex - casual and unapologetic. The actor Ranveer Singh starrer video has already gone viral notching up over 2 lakh 50,000 views within 2 days of release. Take a look.

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Mutual Funds decline as markets end lower on profit booking

Equity Mutual Funds ended in red as the equity benchmarks saw profit-taking on Friday weighed down by oil & gas, private banks and FMCG stocks. Performance wise, all the funds in the equity category closed in negative terrain. The sector funds performance  were also in line with markets breadth.

The 30-share BSE Sensex declined 188.47 points to close at 22688.07 and the 50-share NSE Nifty fell below the 6800-mark, down 58.05 points to 6782.75.

The bull-run is not over yet, though it was a weak start for May series due to profit booking that may continue for some more time, say experts. They remain bullish on the market at least till the outcome of Lok Sabha elections on May 16.

Check out all mutual fund gainers & losers

Here is the day's performance and the gainers and losers across categories.

Equity diversified: Top gainers

*  ICICI Prudential Indo Asia Equity Fund - Retail Plan (G) up 0.90%
*  Escorts Leading Sectors Fund (G) up 0.32%
*  Sahara R.E.A.L. Fund (G) up 0.30%

Equity diversified: Top losers

*  JM Multi Strategy Fund (G) down 1.23%
*  UTI Infrastructure Fund (G) down 1.22%
*  UTI Mastershare (G) down 1.22%

Tax saving funds: Top gainers

*  Edelweiss ELSS Fund (G) up 0.12%
*  Escorts Tax Plan (G) up 0.08%

Tax saving funds: Top losers

*  JM Tax Gain Fund (G) down 1.28%
*  Canara Robeco Equity Tax Saver (G) down 1.04%
*  JP Morgan India Tax Advantage Fund (G) down 0.94%

Sector funds: Top gainers

*  Reliance Media & Entertainment Fund (G) up 0.94%
*  SBI Pharma Fund (G)up 0.57%
*  UTI Pharma & Healthcare Fund (G) up 0.29%

Sector funds: Top losers

*  ICICI Prudential FMCG Fund (G) down 1.68%
*  UTI Energy Fund (G)down 1.53%
*  SBI FMCG Fund (G) down 1.43%

Balanced funds: Top gainers

*  Escorts Opportunities Fund (G) up 0.11%
*  HDFC Balanced Fund (G) up 0.11%

Balanced funds: Top losers

*  JM Balanced Fund (G) down 1.10%
*  Canara Robeco Balance (G) down 0.91%
*  UTI CCP Advantage Fund (G) down 0.62%

Debt funds: Top gainers

*  Templeton India Income Fund (G) up 0.49%
*  ICICI Prudential Income Opportunities Fund (G) up 0.45%
*  JP Morgan India Active Bond Fund - Retail Plan (G) up 0.40%

Debt funds: Top losers

*  ICICI Prudential Long Term Plan (G) down 0.28%
*  ICICI Prudential Long Term Plan - Retail Plan (G) down 0.28%
*  ICICI Prudential Long Term Gilt Fund (G) down 0.27%

For more Mutual Fund News click here

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One-stop shop for lessons in building global brands

Mahindra and Mahindra's B Karthik recommends a portal that he claims is a one-stop shop for lessons in building global brands.

Mahindra and Mahindra's B Karthik recommends a portal that he claims is a one-stop shop for lessons in building global brands.

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India's forex reserves decline by $31.6 mn

Foreign currency assets (FCAs), a major part of the overall reserves, fell by $16.2 million to $281.536 billion for the period under review, the Reserve Bank of India (RBI) said on Friday.

After rising for seven straight weeks, India's foreign exchange reserves declined by USD 31.6 million to USD 309.413 billion in the week ended April 18 on account of a fall in currency assets.

Total reserves had jumped by USD 2.79 billion to USD 309.44 billion in the previous week.

Also Read: RBI for independent body for forex benchmark rate

Foreign currency assets (FCAs), a major part of the overall reserves, fell by USD 16.2 million to USD 281.536 billion for the period under review, the Reserve Bank of India (RBI) said on Friday.

FCAs, expressed in dollar terms, include the effect of appreciation/depreciation of the non-US currencies such as the euro, pound and yen held in its reserves.

Gold reserves remained unchanged at USD 21.566 billion, as per the RBI data.

Special drawing rights dipped by USD 10.9 million to USD 4.472 billion, and India's reserve position with the IMF dropped USD 4.5 million to USD 1.837 billion, the apex bank said.

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Vikram Sakhuja’s ambition for Maxus

Media agency Maxus continues to dominate headlines. According to the latest RECMA reports released earlier this month, the agency retained its position as India's most dominant media agency, and has been named the world's fastest growing media agency network.

Media agency Maxus continues to dominate headlines. According to the latest RECMA reports released earlier this month, the agency retained its position as India's most dominant media agency, and has been named the world's fastest growing media agency network. It's global CEO, Vikram Sakhuja speaks about how he plans to take Maxus to the top five globally.

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There's change at Leo Burnett India

The big news from Indian advertising this week was the change of creative guard at Leo Burnett India. Former ECD of BBDO India, Raj Deepak Das will now take over from KV Sridhar as the new Chief Creative officer of the agency. This, nearly six months after the agency got a new CEO in Saurabh Verma.

The big news from Indian advertising this week was the change of creative guard at Leo Burnett India. Former ECD of BBDO India, Raj Deepak Das will now take over from KV Sridhar as the new Chief Creative officer of the agency. This, nearly six months after the agency got a new CEO in Saurabh Verma. Storyboard Editor Anant Rangaswami spoke to Verma on the implications of the decision to bring in new blood.

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