Last year Godrej launched 'ideas that make life brighter' with actor Aamir Khan playing a key role in a bid to enhance the brand's emotive appeal.
One of India's oldest conglomerates, The Godrej Group is kickstarting the second leg of its corporate brand campaign starting Monday. Last year Godrej launched 'ideas that make life brighter' with actor Aamir Khan playing a key role in a bid to enhance the brand's emotive appeal. Storyboard editor Anant Rangaswami caught up with Godrej Groups' Executive Director and Chief Brand Officer Tanya Dubash to understand what the expectations from the campaign are and how this will impact the company's individual brands. Here's that exclusive conversation.
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