After suspension of nearly 7 months, the Media Research User's Council (MRUC) announced last week that the voluntary abeyance on the 2013 Indian Readership Survey has been lifted. Released in January, IRS 2013 had drawn criticism from various print media groups for alleged anomalies in the data.
After suspension of nearly 7 months, the Media Research User's Council (MRUC) announced last week that the voluntary abeyance on the 2013 Indian Readership Survey has been lifted. Released in January, IRS 2013 had drawn criticism from various print media groups for alleged anomalies in the data. Despite the seeming resolution, it's clear that nothing is clear in the acceptance and future of the IRS. Storyboard Editor Anant Rangaswami spoke to Paritosh Joshi, who serves on the technical committee of the MRUC, for the answers.
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