Dipan Mehta, Member of BSE & NSE is positive on media space. "The elections coming up, they will have that typical upswing in profits and revenues on account of political advertisements taking place," he reasoned.
Dipan Mehta, Member of BSE & NSE told CNBC-TV18, "We saw a good movement in Zee Entertainment Enterprises yesterday and that also was quite interesting if we were to exclude the losses coming from the sports business. The core broadcasting business did extremely well for the December quarter."
He further added, "Within the media, if you look at print media those companies is also doing exceedingly well as well as the radio companies that is the Entertainment Network , so by and large positive on media. The elections coming up, they will have that typical upswing in profits and revenues on account of political advertisements taking place."
"It's a play on rising domestic consumption and improving consumer sentiment, so lot of companies which have been putting their advertising on hold may come through after the elections. I would say that this year and next year seems to be pretty good for media but one need to be bit selective as to which company one be invested in," Mehta said.
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