Dec 14, 2013, 05.26 PM IST
The case study from IIM Indore comes from Swiss luxury watch brand Frédérique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.
Tags Lessons in Marketing Excellence, Pavni Mittal, IIM Indore, Frédérique Constant Geneve, Rolex, Omega, B-Schools, watch
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LIME IIM Indore: The watch maker's challenge
The case study from IIM Indore comes from Swiss luxury watch brand Frédérique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.
Like this story, share it with millions of investors on M3
LIME IIM Indore: The watch maker's challenge
The case study from IIM Indore comes from Swiss luxury watch brand Frédérique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.
The case study from IIM Indore comes from Swiss luxury watch brand Frédérique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.
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